Accessibility case studies from Fable customers

Fable is proud to work with leading companies, organizations, and governments to connect to people with disabilities for user research and accessibility testing. Organizations that invest in accessibility achieve major impacts and measurable improvements to their user experiences.

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How REI’s systems thinking approach helps scale accessibility across teams

Collecting consistent feedback from assistive technology users opens up an important conversation around the usability of e-commerce workflows for REI. It saves product teams’ time and resources, while prioritizing experiences that are intuitive and enjoyable for everyone.

How John Lewis & Partners uses Fable to test their website and designs

The high end department store improved their online checkout experience and business outcomes by incorporating Fable into their digital product design process.

D2L company logo with Desire to Learn text
D2L company logo with Desire to Learn text

How Shopify ships accessible themes for merchant storefronts

Shopify aims to reduce the barriers to business ownership to make commerce better for everyone. Learn how the Themes Team prioritizes accessibility earlier in the product life cycle, to get ahead of usability bugs.

How Typeform works with people with disabilities to improve form accessibility

Typeform already conducted accessibility testing. Then they realized that to understand whether their product experience was usable, they would have to involve people with disabilities during the product development process. Using Fable, they were able to speak directly with assistive technology users.

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How ACT is making college entrance exams more accessible

ACT wanted to offer an online, screen reader compatible version of the ACT. They partnered with Fable to connect with assistive technology users quickly and easily.

How Porter used Fable to advance accessibility

By conducting research and testing their products with assistive technology users on Fable’s platform, Porter has been able to make meaningful changes to the travelling experience.

Illustration: A travel briefcase with the Porter logo. Airplane in the background and clouds.
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How Buoy Health took a proactive approach to improving accessibility

Buoy Health found itself responding to accessibility problems as they came up rather than taking a proactive approach. Now, with Fable, their team is able to research and plan for accessibility, with a goal of building stellar user experiences for everyone.

How CBC made an election accessible online

CBC built an accessible election experience for all Canadians through engaging Fable early and frequently. Fable eliminated the burden of recruitment and allowed the CBC to engage with people with disabilities online and on-demand.

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What Gatsby.js learned from user testing accessible client-side routing techniques

Gatsby.js used Fable to improve client-side routing techniques in their codebase, improving accessibility on thousands of sites. Their team came away realizing how diverse the user experiences of different people with disabilities can be.

How Accessible Media Inc. reached customers during COVID-19

AMI released a major project during COVID on-time, and ensured it was accessible at the same time. Working with Fable saved time on recruitment and consent gathering, which opened the door to major insights.

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