How Buoy Health partnered with Fable to take a proactive approach to improving accessibility

Historically, as a busy startup with conflicting priorities, Buoy Health found itself responding to accessibility problems as they came up rather than taking a proactive approach. Now, with Fable, their team is able to research and plan for accessibility, with a goal of building stellar user experiences for everyone.

Buoy
Buoy

How Buoy Health partnered with Fable to take a proactive approach to improving accessibility

Historically, as a busy startup with conflicting priorities, Buoy Health found itself responding to accessibility problems as they came up rather than taking a proactive approach. Now, with Fable, their team is able to research and plan for accessibility, with a goal of building stellar user experiences for everyone.

Buoy Health is a healthcare navigation platform that helps people figure out health issues and find the right care. To date, they have raised over $60 million and have helped more than 10 million individuals make more informed decisions about their health.

During the COVID-19 pandemic alone, they’ve helped nearly 1 million Americans find care in their community, which has saved medical professionals nearly 30,000 hours of time.

Given the fast-moving and critical nature of their innovative work, they’re also committed to making their platform more accessible to as many people as possible, including seniors and people with disabilities.

Ramping up accessibility

Joel Wong is a senior product designer who leads the Accessibility team at Buoy. In 2020, Joel and the Buoy leadership team decided to make accessibility a top priority. Taking a crawl, walk, run approach, Joel first prioritized meeting Web Content Accessibility Guidelines (WCAG) guidelines, which included making quick but efficient updates to buttons and adding alternative text to images.

But Joel knew Buoy could – and needed to – take accessibility to the next level.

Joel Wong, a young Asian male with black hair wearing a pink t-shirt against a background of graffiti.

Joel knew Buoy could take a more proactive approach to ensuring its platform was accessible to the masses. By partnering with Fable, a leading accessibility testing platform powered by people with disabilities, Joe