Create accessible and usable travel experiences

Investing in digital accessibility isn’t just about compliance; it’s about creating inclusive online booking and travel experiences for everyone.

Illustration of travel essentials including a passport, smartphone, airplane, boarding pass, and a laptop, representing digital travel planning.
Airbnb logo
Booking.com logo
Porter logo in grey
Booking.com logo
Airbnb logo
Porter logo in grey

Why invest in making your travel websites and apps more accessible?

Expand your market reach

Over 1 billion people worldwide live with some form of disability. By making digital platforms accessible, travel companies can reach a broader customer base, including people with disabilities, seniors, and those with temporary impairments.

Enhance user experience

Accessible design improves the overall user experience for everyone. Features like alt text for images, keyboard navigation, and captioned videos benefit all users, including those without disabilities.

Stay ahead of legal compliance

With increasing regional and global legal requirements for digital accessibility, it’s important to prioritize not just meeting web standards like WCAG, but also improving usability to prevent barriers that can lead to poor customer satisfaction and legal repercussions.

Boost your brand reputation

Customers today value companies that prioritize inclusivity. By investing in accessibility and social responsibility, you show that your brand cares about every customer, fostering loyalty and positive word-of-mouth.

Why invest in making your travel websites and apps more accessible?

Expand your market reach

Over 1 billion people worldwide live with some form of disability. By making digital platforms accessible, travel companies can reach a broader customer base, including people with disabilities, seniors, and those with temporary impairments.

Boost your brand reputation

Customers today value companies that prioritize inclusivity. By investing in accessibility and social responsibility, you show that your brand cares about every customer, fostering loyalty and positive word-of-mouth.

Enhance user experience

Accessible design improves the overall user experience for everyone. Features like alt text for images, keyboard navigation, and captioned videos benefit all users, including those without disabilities.

Stay ahead of legal compliance

With increasing regional and global legal requirements for digital accessibility, it’s important to prioritize not just meeting web standards like WCAG, but also improving usability to prevent barriers that can lead to poor customer satisfaction and legal repercussions.

Test the most important parts of your digital experience

Connect with people with disabilities on-demand for usability insights that can improve your travel website and app experiences. With Fable Engage, you can test the usability and accessibility of your:

  • Navigation and search
  • Checkout flows

  • Trip planners
  • Loyalty program signs-ups and redemption

  • Check-in experience
  • Mobile apps and more

Test the most important parts of your digital experience

Connect with people with disabilities on-demand for usability insights that can improve your travel website and app experiences. With Fable Engage, you can test the usability and accessibility of your:

  • Navigation and search
  • Checkout flows

  • Trip planners
  • Loyalty program signs-ups and redemption

  • Check-in experience
  • Mobile apps and more

Custom accessibility training

With Fable Upskill, your digital teams can design and develop exceptional experiences with custom, role-based training. You can operationalize and scale your accessibility training and ensure your digital teams have a common understanding of accessibility and disability.

Custom accessibility training

With Fable Upskill, your digital teams can design and develop exceptional experiences with custom, role-based training. You can operationalize and scale your accessibility training and ensure your digital teams have a common understanding of accessibility and disability.

Accessibility challenges in travel

Fable surveyed our community of assistive technology users to learn more about their experiences with travel.

An icon of a document. On the top page there is a graphic of the front of a train on track tracks. Above the train, the word "INSIGHTS" is written.

Make travel accessible to everyone

Discover how improving digital accessibility for people with disabilities makes booking and travel experiences better for everyone.

A man using a joystick