When Porter Airlines came to Toronto, it quickly gained a reputation for a better flying experience. It was fast, reliable, affordable, and easy. And with a seamless check-in experience – not to mention the complimentary beer and wine served in glassware – travelling with Porter seemed to counter many of the typical expectations about flying.
For nearly a decade, Porter has been investing heavily in embedding accessibility into their digital and design process to improve user experience. Similar to many organizations, Porter’s foray into accessibility began with manual and automated testing. The challenges with this approach soon became clear.