Niche audiences

Niche audiences are groups of Testers who share a set of common traits or behavioural habits. They are helpful for narrowing down who you’re collecting feedback from. We can create custom audiences that are unique to your product, service, and research goals. You can reach a subset of our Community who meet specific criteria when conducting User Interviews and Self-Guided Tasks in Fable Engage.

How to set up a niche audience

Define the criteria that is important for your research goals, then work with your Fable Customer Success Manager to create an Audience Filter for Testers who meet that criteria. We will ensure that each Audience Filter is inclusive and has a variety of assistive technology types so that you can get an adequate range of feedback.

Once your Audience Filter has been created, you will be able to select it during the “Create Request” flow.

A screenshot of a page in the Fable Engage platform, where users create a User Interview request. There is a field called “Audience filter” with 3 Audience Filters options to select: Finance Management, Experience with debt, and Experience with investing.

Do I have access to Audience Filters?

Custom Audience Filters are a paid offering that can be added to your current Fable Engage subscription. Please reach out to your Customer Success Manager for more information.

Request types supported by Audience Filters

Audience Filter is currently supported for:

What criteria can I use to create an Audience Filter?

Almost anything! Behavioural and shopping habits, experience in a certain industry, preferences, demographics, and more.

Examples of Audience Filters include Testers who:

  • Have experience with technical concepts like artificial intelligence
  • Manage financial decisions for their household, such as debt management, daily banking, and investing
  • Can speak to the challenges of booking and using transportation options including ride-shares and air travel

For more ideas, refer to our Community Research Panel Report.

Are Audience Filters the same as screeners?

No. Fable’s Audience Filters are predefined lists and cannot be altered case-by-case for each user study. Connect with your Customer Success Manager to find out how to turn your idea into an Audience Filter.

Learn more about recruiting and screening for accessibility research.

Support and troubleshooting

To add Audience Filters to your Fable Engage subscription, or to start setting up Audience Filters, reach out to your Customer Success Manager.

If you have issues on the Fable Engage platform, reach out to support@makeitfable.com.