Celebrating Fable’s Series B: Fueling the future of inclusive digital experiences
At Fable, we believe that the future of technology should be accessible to everyone. That’s why we’re thrilled to announce our recent $25M Series B funding. This milestone marks a pivotal step in our journey to build a more accessible digital world through inclusive research. The investment underscores the urgency across industries to embrace digital accessibility—not just as a legal requirement, but as a cornerstone of excellent product design.
But this success isn’t just ours; it’s shared with our incredible partners, customers, and the Fable Community who have all helped drive us forward.
Our amazing investment partners
Finding the right partner is not easy, especially in today’s complex economic landscape. That’s why we are thrilled to deepen our partnership with Five Elms Capital, who led our Series A round in 2022. They recognize the scale of the problem we are tackling and Fable’s approach to solving it. They’ve seen firsthand the impact we are making and are excited to fuel Fable’s continued growth. As a fund that specializes in scaling B2B businesses with a commitment to long term growth and a shared vision for social impact, Five Elms Capital is the perfect partner to support our vision.
The future of research is inclusive
Let’s be clear: current research practices are broken. While there are many qualitative and quantitative research tools to help product teams gather insights, traditional research methods overlook the needs of a significant portion of the population—especially people with disabilities. Conventional research practices suggest to focus on the masses – 80% of users, reinforcing products that cater only to those who already have access and excluding those who don’t. This further perpetuates the digital divide.
Fable is redefining research by shifting the focus from the 80% to the 20%. We empower our customers to prioritize the needs of people with disabilities—the individuals most often left out of conventional research. These communities are marginalized, but they’re not marginal. By designing for these edge cases, companies create products that are not only more accessible but also more innovative, adaptive, and user-friendly for everyone.
Inclusive research isn’t just a matter of ethics; it’s a business imperative. With over one billion people globally experiencing some form of disability, companies can’t afford to fail at serving this population and the vast market potential it represents. Redefining research practices mean changing how companies approach research and breaking away from outdated norms and embracing a bold shift – something Fable helps customers achieve.
What’s next for Fable?
With this new capital injection, we’re ready to take bold moves to advance our mission.
Scaling our community
Fable is proud to host one of the world’s most engaged communities of people with disabilities. This funding allows us to broaden our reach, expanding into communities with hearing impairments and cognitive disabilities, in addition to the existing representation of visual and motor impairments. We’ll continue creating opportunities for our testers to contribute valuable insights to some of the biggest brands in the world while also helping them build new skills and experiences to enter the tech workforce.
Innovating with AI and inclusive datasets
The proliferation of AI is transforming every aspect of life and work, from healthcare to finance to education. However, if not carefully designed with inclusivity in mind, AI has the potential to deepen the digital divide. This is why Fable is focused on building inclusive datasets—so that AI tools can be tested, from the outset, for bias and designed to meet the needs of people with disabilities. In 2025, we’ll launch this offering, to help organizations that are on the cutting-edge of AI innovation to create truly inclusive technology.
Global expansion
We’re excited to accelerate our expansion into new markets, particularly in Europe, where new regulations like the European Accessibility Act will soon require accessible digital experiences. Our platform is well-positioned to help businesses meet these growing demands and develop products that are compliant and inclusive from the ground up.
The success of our Series B round is more than just a financial milestone—it’s a recognition that the way we build products is fundamentally changing. As digital experiences become more integral to our lives, designing them with accessibility at the forefront is no longer optional.
At Fable, we are proud to be leading this charge. Inclusive research ensures that technology serves everyone, and we are excited to continue pushing the boundaries of what’s possible. Together, we can build a future where digital products reflect the diverse needs of the global population—because the future of research is inclusive.
