A report by Fable and Design Executive Council

The accessibility advantage

Learn how leading teams are using accessibility to strengthen innovation, improve user experiences, and build more resilient businesses.

  • Insights from executive interviews and market research
  • Featuring enterprises with $5B–$270B in annual revenue
  • Includes case studies and governance models
Report cover titled “The Accessibility Advantage” with subtitle “How accessible experience design unlocks business value and innovation.” The cover has a white background with abstract blue and pink watercolor cloud shapes in the lower right. Logos at the bottom read “Design Executive Council” and “Sponsored by Fable.”
Warner music group logo
The Cigna Group logo
U.S Bank Logo
target logo
Report cover titled “The Accessibility Advantage” with subtitle “How accessible experience design unlocks business value and innovation.” The cover has a white background with abstract blue and pink watercolor cloud shapes in the lower right. Logos at the bottom read “Design Executive Council” and “Sponsored by Fable.”

About the contributors

Commissioned by Fable and conducted by Design Executive Council, this research report combines interviews with senior executives and quantitative analysis across industries and enterprise sizes. It synthesizes perspectives from organizations at both early and mature stages of accessibility governance.

Headshot of Caleb Schmidt

Caleb Schmidt

Senior VP, Head of Experience Design, U.S. Bank

Headshot of Marissa Woodbeck

Marissa Woodbeck

Head of Digital Accessibility, Experience Design, U.S. Bank

Headshot of Christina Goldenschmidt

Christina Goldschmidt

VP, Product Design, Warner Music Group

Headshot of Cody Evol

Cody Evol

Director, Product Design, Warner Music Group

Headshot of Purvi Shah

Purvi Shah

VP, Head of UX Design, Research and Accessibility, Target

Headshot of Jake Konerza

Jake Konerza

Senior Director, Digital Accessibility, Target

Headshot of Christina Vallery

Christina Vallery

Chief Design Officer, The Cigna Group

Headshot of Jamie Revelle

Jamie Revelle

Director, Digital Equity, The Cigna Group

Is accessibility a business capability?

This research shows why accessibility must be governed as an business capability to unlock innovation, strengthen brand trust, and prepare for AI and other emerging technologies.

This report explores:

  • How to define accessibility as a strategic business outcome
  • Governance models that balance oversight with speed
  • Enterprise case examples of accessibility driving value
  • Practical frameworks for operating accessibility at scale
  • How accessibility maturity influences innovation and AI readiness

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About Design Executive Council

Design Executive Council (DXC) is the premier membership network for senior design and experience executives shaping the world’s most influential companies. Through its membership programs Council, Enterprise, and Forum, DXC convenes and guides executives, teams, and industry leaders to advance the strategic role and business impact of design leadership at the C-suite and Board level.