Why invest in making your online shopping experience more accessible?
Expand your market reach
People with disabilities shop online nearly twice as often as the general population. By ensuring your online retail platform is accessible, you tap into a vast, often underserved customer base.
Boost your brand reputation
Customers value companies that prioritize inclusivity. By investing in accessibility, you show that your brand cares about every customer, fostering loyalty and positive word-of-mouth.
Enhance the shopping experience for everyone
Simple navigation, clear content structure, easy checkout experiences, and keyboard-friendly interfaces benefit all users, not just those with disabilities. Satisfied customers are more likely to return and recommend your site to others.
Stay ahead of legal compliance
With increasing legal requirements for digital accessibility, it’s important to prioritize not just meeting web standards like WCAG, but also improving usability to prevent barriers that can hinder online shopping.
Why invest in making your online shopping experience more accessible?
Expand your market reach
People with disabilities shop online nearly twice as often as the general population. By ensuring your online retail platform is accessible, you tap into a vast, often underserved customer base.
Boost your brand reputation
Customers value companies that prioritize inclusivity. By investing in accessibility and social responsibility, you show that your brand cares about every customer, fostering loyalty and positive word-of-mouth.
Enhance the shopping experience for everyone
Simple navigation, clear content structure, easy checkout experiences, and keyboard-friendly interfaces benefit all users, not just those with disabilities. Satisfied customers are more likely to return and recommend your site to others.
Stay ahead of legal compliance
With increasing legal requirements for digital accessibility, it’s important to prioritize not just meeting web standards like WCAG, but also improving usability to prevent barriers that can hinder online shopping.
Custom accessibility training
Build truly inclusive shopping experiences with accessibility in mind. With Fable Upskill, your digital teams can design and develop exceptional experiences with custom, role-based training. Operationalize and scale your accessibility training and ensure all of your teams have a common understanding of accessibility and disability.
Custom accessibility training
Build truly inclusive shopping experiences with accessibility in mind. With Fable Upskill, your digital teams can design and develop exceptional experiences with custom, role-based training. Operationalize and scale your accessibility training and ensure all of your teams have a common understanding of accessibility and disability.
The state of online shopping for people with disabilities
Fable surveyed our community of assistive technology users to get a sense of what the online retail shopping experience is like for people with disabilities, and how they make online shopping decisions. As online power shoppers, the people we surveyed know exactly what they’re looking for in an e-commerce store: accessibility, variety, and price.
