How have you seen accessibility testing with people with disabilities benefit digital teams?
User experience is something that companies strive to make delightful and meaningful, something people want to repeat.
Consumers become loyal to a brand or product they can use easily. This is especially true for people with disabilities.
However, products or apps that aim to make our lives easier are often completely unusable for not only people with disabilities but also aging populations and anyone experiencing a temporary disability (such as an injury). If someone cannot easily complete a critical task to use your service, that’s neither convenient nor delightful.
When you complete accessibility testing with assistive technology users with disabilities, you create innovative experiences that are not only usable but also intuitive, simple and delightful for everyone.
Companies wanting to capture the “voice of the customer” in their user research have Fable to amplify, provide access and engagement with voices of customers from a large community of assistive technology users with disabilities.
Fable reminds the business world that people with disabilities are simply people. All of us have the right to live, work, shop, learn and communicate online (the list goes on).
I hear people frequently talk about what is the next “tech innovation”. I think building products that are usable for everyone is the next innovation we should strive for. It’s more than a tech innovation– it’s social innovation.