Inaccessible e-commerce leads to lost customers and rising risk
The European Accessibility Act (EAA) deadline has passed, but for most organizations, the work isn’t done.
By focusing only on compliance, many companies are falling short. Usability matters — every friction point costs sales, customer trust, long-term loyalty, and increased legal risk.
Why invest in making your online shopping experience more accessible?
Expand your market and revenue
People with disabilities shop online nearly twice as often as the general population. By ensuring your online shopping platform and website is accessible, you tap into a vast, often underserved customer base.
Boost your brand reputation
Customers value companies that prioritize inclusivity. By investing in accessibility, you show that your brand cares about every customer, fostering loyalty and positive word-of-mouth.
Enhance the shopping experience for everyone
Simple navigation, clear content structure, easy checkout experiences, and keyboard-friendly interfaces benefit all users, not just those with disabilities. Satisfied customers are more likely to return and recommend your site to others.
Stay ahead of legal compliance
With increasing legal requirements for digital accessibility, it’s important to prioritize not just meeting compliance standards like the EAA, but also demonstrate a commitment to improving usability to prevent barriers that can hinder online shopping for people with disabilities.
Accessibility research and testing
Get insights from shoppers with disabilities
Fable’s Community of people with disabilities is qualified to uncover usability issues that automated audits miss. With Fable, you can test:
Our services
Work directly with our accessibility experts
Fable’s accessibility experts will work alongside your team to help prioritize fixes, close skill gaps and embed accessibility into your workflows. We also guide you in applying the EAA Design for All standard (EN 17161) to drive growth.
Accessibility training
Train your team on inclusive customer experiences
Learn how to embed accessibility into every step of the customer journey. Understanding common issues and how to fix them will reduce lost revenue and deliver experiences that keep customers coming back.
