Abid Virani is the COO of Fable, where he oversees sales and business development. Abid has over ten years of experience in the start-up ecosystem, specifically in business development. After obtaining his undergrad at the University of Guelph, Abid participated in the MaRS Discovery District’s inaugural Studio [Y] program. He then went on to obtain his Masters of Design (M. Des) at OCAD University, where he focused on addressing the issue of youth unemployment in Lesotho. Over the years, his work has earned him many accolades, including the Canadian Top 20 Under 20 Award and the North American Ashoka Award for Emerging Innovators.